‘It looked like the Pepsi logo’: Obama was initially skeptical of campaign symbol

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President Barack Obama said he initially doubted whether the “Yes We Can” slogan or now iconic Obama logo would be successful

President Barack Obama said he initially doubted whether the “Yes We Can” slogan or now iconic Obama logo would be successful when he was preparing for his 2008 presidential campaign.
In conversation with David Axelrod, chief strategist for both Obama presidential campaigns, the commander in chief explained that he thought the phrase “Yes We Can” was too simplistic and that the logo, reminiscent of the Pepsi brand, looked altogether too corporate.
Obama was contrasting his experiences at the Democratic National Conventions in 2000 and 2004 on Monday’s episode of Axelrod’s “The Axe Files” podcast. At the 2000 convention, few people even knew Obama’s name, and he had a difficult time getting in the hall. Just four years later, he was delivering the keynote speech that would propel him to political stardom.
According to Obama, this tremendous change was due partly to “the randomness of politics” and forces that were beyond his control. He said he hitched his wagon to a “broader spirit and a broader set of trends and a broader set of traditions.”
And he credited the team around him for key components of his whirlwind presidential campaign that he might have nixed if left completely up to him.

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