Why Is China So … Uncool?

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There’s been much talk in recent weeks about China’s potential role as world leader, during a time when Trump’s America is erecting walls. China has nearly all the characteristics to lead effectively, with its willingness to engage in global trade and its promises to fight climate change, all backed by its economic and military gravitas. Despite all this, China still isn’t beloved abroad, at least not to the extent that America is. China’s music, movies, and fashions are relatively unpopular. Put another way, China is not seen as cool; its pop culture and pop stars lack global swagger. The question is why, and whether that matters. The quest for cool is key to a country’s so-called soft power.

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